QUAL ON THE FLY
Turn any quant survey into a quant + qual study — with zero extra fieldwork
You've run your quantitative study. The numbers tell you what is happening. But the boardroom wants to know why. Qual on the Fly bridges that gap instantly: attach a short qualitative follow-up to any quant survey, and get rich, AI-analysed consumer explanations layered on top of your existing data
Qual depth in a quant survey
How it works
After your quantitative survey runs as normal, a selected sub-group of respondents is invited to answer 5–10 open-ended questions via WhatsApp or Messenger. There's no separate recruitment, no new screener, no additional project setup. You choose who to follow up with — everyone, a specific segment, or respondents who gave a particular answer — and Bilendi Discuss handles the rest.
AI-powered moderation and analysis
Our AI, BARI, moderates the qualitative responses automatically, probing for deeper explanation where answers are thin, keeping participants on track, and summarising the incoming data as it arrives. Once responses are in, BARI analyses the qualitative layer, identifying the themes, motivations, and tensions that explain what your numbers are showing. You get BARI's analyses sent to you at the close of the project, alongside all verbatims and your quantitative data, with zero extra effort on your side.
A Quant Study that Brings the VOC
Because the qualitative follow-up draws from your existing quant sample, the two datasets are naturally linked. You can see not just that 42% of respondents preferred Concept A, but hear — in their own words — what made it resonate, what felt off about Concept B, and what they'd change. With Qual on the Fly, you'll have the Voice of the Consumer to accompany your scores and bring them to life.
Qual on the Fly is ideal when you need qualitative texture but don't have the time, budget, or scope for a full community study. It's particularly effective for:
- 1. Deep-dives on specific segments.
- 2. Adding consumer voice to a tracking study.
- 3. Enriching concept or ad test scores with open-ended feedback.
- 4. Giving stakeholders the "why" alongside the "what" in a single debrief.
What our clients say about Qual on the Fly
French Business & Financial Media Group
“Qual on the Fly allowed us to easily delve deeper into certain pain points identified during the quantitative phase. The tool’s highly interactive nature—particularly the ability to share photos—provides a wealth of material and makes the feedback more concrete and vivid.
It’s a truly complementary approach to quantitative research, allowing us to extend the analysis with rich, more contextualized insights, while remaining simple to implement and manage.”
German Household Products Company
“Thanks to AI-powered, dynamic surveying with BARI (qual on the fly), we gain in-depth qualitative insights in no time at all—a valuable complement to traditional quantitative surveys. The automated generation of the coding plan also speeds up our subsequent analysis significantly.”