COMMUNICATIONS & AD TESTING
Test your positioning, campaigns, claims, and creative to make sure your message connects.
Getting a "liked it" or "didn't like it" verdict on your advertising isn't enough. Bilendi Discuss combines agile quantitative feedback with rich qualitative exploration, so you understand exactly how your communications land, why they resonate or miss, and what to change before you go to market.
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Explore, measure, and align, all at once
Measure reactions and understand them in a single step
Particpants engage with your creative assets (storyboards, animatics, rough cuts, or finished executions) through structured reaction tasks and open exploration. You get measurable signal and nuanced explanation from the same participants, not from two disconnected samples.
See how different audiences decode your message
Your quantitative screener can include your own segmentation during recruitement for your community, capturing brand awareness, message recall, and key perception metrics before participants enter the qualitative community. Then in the discussion phase, you can attribute findings back to your segmentations to see how your ad lands with your audiences and understand the specific associations, emotions, and cultural references each group brings to the experience.
Bring your creative teams into the insight process
Bilendi Discuss supports collaborative sessions where strategists, planners, and creatives can observe consumer reactions in real time and feed findings directly into the next iteration.
Bridge the gap between research and execution
Harness the crowd effect or capture live reactions when timing matters
Collaborative
Web portal
Allow participants to see how others react to an ad, a campaign concept, or a piece of content, so they can build on each other's observations, debate what works or doesn't, and surface cultural references and emotional associations that individual responses often miss. This "digital water cooler effect" makes the Web Portal especially powerful for testing ads, trailers, TV show concepts, brand films, naming options, and any creative work where collective reaction matters.
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Individual
Messaging
For premieres, live broadcasts, event launches, or any moment where you need real-time audience feedback, the Messaging format lets participants react in the moment — sending text, photos, voice notes, and video as they watch or experience your content, using the familiar chat apps they already have on their phones. No app to download, no portal to log into — just immediate, authentic reactions captured as they happen.