CONCEPT TESTING AND INNOVATION STUDIES
Shape your ideas with real insights and test them with the people who matter most
Traditional concept testing gives you a score. Bilendi Discuss gives you a score, a reason, and a direction forward, combining quantitative measurement with qualitative depth so you know not just whether an idea works, but why it works, for whom, and how to make it stronger — in as little as a single weekend.
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Let the process work for you
Quantify appeal and diagnose it at the same time
Your upfront screener captures crucial quantitative benchmarks—like purchase intent and price sensitivity—to satisfy your innovation gate process. The qualitative community then unpacks the 'why' behind those numbers, revealing the emotional drivers and use cases. You get the perfect mix of data and consumer voice to confidently present to stakeholders
Know which segments your concept wins, and where it falls flat
Because segmentation and profiling data can be captured from the start, every reaction, concern, and suggestion in the community can be traced back to a defined audience group. You can see that your concept excites urban millennials but leaves suburban families cold, and understand precisely what each group needs to hear or see differently.
Co-create and iterate with real consumers
Bilendi Discuss isn't a one-shot test. Use collaborative tasks and workshops within the community to let participants build on each other's ideas, react to variations, and refine messaging, giving your innovation team or client the directional input they need, as quickly as they need it.
A built-in feedback loop
Workshop ideas together, or gather individual reactions, your choice of format
Collaborative
Web portal
When you need consumers to build on each other's thinking — brainstorming naming options, debating packaging directions, or co-creating messaging — the Web Portal format creates a collaborative environment where participants react to one another's ideas, challenge assumptions, and push concepts further than any individual response could.
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Individual
Messaging
When you need honest, uninfluenced first impressions of a concept, the Messaging format captures each participant's personal response at scale, with the ease of a messaging conversation. Many innovation studies combine both: individual first reactions via Messaging, followed by collaborative refinement on the Web Portal.